Advertiser Webhooks - Everflow API

Advertiser webhooks notify your endpoint when changes occur to advertiser accounts in your network.

Events

Advertiser Created

Fired when a new advertiser is created at the top level. This event does not fire when creating additional users for an existing advertiser. Payload: Matches the Find Advertiser By ID endpoint response with users and billing relationships.

Advertiser Updated

Fired when the advertiser record itself is updated. Triggers include:

Account manager changes
Address updates
Billing modifications

Does NOT trigger for:

Partner blacklist additions
Link template additions
Advertiser user changes

Payload: Same structure as Advertiser Created.

Advertiser Signed Up

Fired when an advertiser self-registers via the advertiser signup form. Does not fire when an advertiser is manually created in the UI. Payload: Includes users, billing, and signup relationships with additional signup-specific data.

Payload Fields

All advertiser webhook payloads include:

Field	Type	Description
`network_advertiser_id`	integer	Unique advertiser identifier
`network_id`	integer	Network identifier
`name`	string	Advertiser name
`account_status`	string	Account status (active, inactive, pending)
`default_currency_id`	string	Default currency code
`reporting_timezone_id`	integer	Reporting timezone
`platform_name`	string	Advertiser’s platform name
`platform_url`	string	Platform URL
`attribution_method`	string	Attribution method
`time_created`	integer	Unix timestamp of creation
`time_saved`	integer	Unix timestamp of last update

Relationship Objects

users: Array of advertiser user accounts
billing: Billing configuration and payment terms
account_manager: Assigned account manager details
contact_address: Business contact address
signup (Signed Up event only): Signup form data including website URL, referral code, and promotional information

Example Payload (Created / Updated)

{
  "network_advertiser_id": 789,
  "network_id": 1,
  "name": "Brand Corporation",
  "account_status": "active",
  "network_employee_id": 100,
  "sales_manager_id": 101,
  "default_currency_id": "USD",
  "attribution_method": "last_touch",
  "platform_name": "Brand Platform",
  "platform_url": "https://brand.com",
  "internal_notes": "",
  "time_created": 1709500000,
  "time_saved": 1709500000,
  "relationship": {
    "labels": {
      "total": 1,
      "label_entry_list": ["vip"]
    },
    "account_manager": {
      "first_name": "John",
      "last_name": "Manager",
      "email": "john@network.com",
      "cell_phone": "+1-555-0100",
      "work_phone": "+1-555-0101"
    },
    "sale_manager": {
      "first_name": "Jane",
      "last_name": "Sales",
      "email": "jane@network.com",
      "cell_phone": "+1-555-0102",
      "work_phone": "+1-555-0103"
    },
    "contact_address": {
      "network_address_id": 555,
      "address_line_1": "123 Main St",
      "address_line_2": "Suite 100",
      "city": "New York",
      "state": "NY",
      "postal_code": "10001",
      "country_code": "US"
    },
    "users": {
      "total": 1,
      "user_entities": [
        {
          "network_advertiser_user_id": 1001,
          "network_advertiser_id": 789,
          "first_name": "Alex",
          "last_name": "Smith",
          "email": "alex@brand.com",
          "title": "Marketing Manager",
          "account_status": "active",
          "work_phone": "+1-555-1234",
          "cell_phone": "+1-555-5678",
          "language_id": 1,
          "timezone_id": 10,
          "currency_id": "USD",
          "time_created": 1709500000,
          "time_saved": 1709500000
        }
      ]
    },
    "billing": {
      "network_advertiser_billing_id": 2001,
      "network_advertiser_id": 789,
      "invoice_method": "manual",
      "payment_method": "bank_transfer",
      "payment_term_days": 30,
      "currency_id": "USD"
    }
  }
}

Example Payload (Signed Up)

The Signed Up event includes the same base structure as Created/Updated, with an additional sign_up relationship:

{
  "network_advertiser_id": 790,
  "network_id": 1,
  "name": "New Advertiser Inc",
  "account_status": "pending",
  "default_currency_id": "USD",
  "time_created": 1709500000,
  "time_saved": 1709500000,
  "relationship": {
    "users": {
      "total": 1,
      "user_entities": [
        {
          "network_advertiser_user_id": 1010,
          "network_advertiser_id": 790,
          "first_name": "Sarah",
          "last_name": "Johnson",
          "email": "sarah@newadvertiser.com",
          "account_status": "active",
          "time_created": 1709500000,
          "time_saved": 1709500000
        }
      ]
    },
    "billing": {
      "network_advertiser_billing_id": 2010,
      "network_advertiser_id": 790,
      "currency_id": "USD"
    },
    "sign_up": {
      "network_advertiser_signup_info_id": 4001,
      "network_advertiser_id": 790,
      "company_description": "E-commerce brand specializing in home goods",
      "website_url": "https://newadvertiser.com",
      "time_created": 1709500000,
      "time_saved": 1709500000,
      "relationship": {
        "custom_field_values": [
          {
            "network_advertiser_signup_info_custom_field_value_id": 5001,
            "network_advertiser_id": 790,
            "network_signup_custom_field_id": 601,
            "value": "Retail"
          }
        ],
        "mailing_address": {
          "network_address_id": 777,
          "address_line_1": "123 Corporate Blvd",
          "city": "New York",
          "state": "NY",
          "postal_code": "10001",
          "country_code": "US"
        }
      }
    }
  }
}

​Events

​Advertiser Created

​Advertiser Updated

​Advertiser Signed Up

​Payload Fields

​Relationship Objects

​Example Payload (Created / Updated)

​Example Payload (Signed Up)